SOCIAL MEDIA MANAGEMENT
Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.
Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. Here are just a few of the tasks that are involved with managing social media:
- Facebook has nearly 2 million monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience.
- Instagram is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, art, or other visual-focused industries.
- Twitter has 328 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand valuable.
- LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title.
- YouTube has become the second largest search engine in the world, second only to Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share through other channels.
- Pinterest is another great channel for sharing image-focused content. This has become a must for consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that lends well to imagery, then Pinterest may be worthwhile.
Choosing the right social media channels for your brands depends on your audience and goals.
This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.
When it comes to social media management, consistency is key. If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.
Creating an editorial calendar for your social media management is a good way to keep your business on track when it comes to a social media schedule. You can customize this editorial calendar in a way that works for your business. Just be sure to include basic information like the posting date, content, and any link or image.
Responding to fans and followers on your social media platforms is an important part of social media management. When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.
As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public.
Remember to meet customers at THEIR LEVEL. You might want them to phone you, or use your website, but IT’S NOT ABOUT WHAT YOU WANT, it’s WHAT YOUR POTENTIAL CLIENT IS MORE COMFORTABLE WITH; this is why you need to meet them at their level. If your client reaches out via Facebook, respond via Facebook. If they reach out via Twitter, email, your website, or text message; be sure to reply via the same method they contacted you with as that is THEIR LEVEL OF COMFORT.
Are you responding to your social media followers? Or leaving them in the dark?
For example, posting ads on Facebook can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after seeing relevant content from your Facebook ad.
Depending on your perticular business goals, we may want to set up an advertising funnel system to achieve them.
If you plan to create contests or giveaways, then managing this process will be part of your company’s overall social media management tasks. Managing a contest involves creating rules and guidelines, accepting submissions, choosing a winner, and following through with the promised prize or giveaway.
As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.
Talk to one of our representatives today to see if a Social Media campaign is right for your business. Depending on your business goals, it could be a small or large part of your marketing campaign.