Pre-Roll is an online video commercial that generally appears prior to an online video, it is typically 10 – 15 seconds in length. Once you click on certain online video links, you will be forced to watch a short commercial before the video content.
Most videos are clickable so if clicked the user will go directly to the website or landing page of your choice. When done correctly, these are very powerful ads that have the potential stimulate:
- Audio senses
- Visual senses
- and Emotional level
Many clients opt for the 30 second commercials, however we have found a more positive response when videos are 15 seconds OR LESS.
The user did not choose to see your ad, they have chosen to watch some other content. So respect their time, give them your message as quickly and informatively as you can, and let them return to their content.
Remember… You have 5 seconds to grab their attention.
Doing so will increase the likelihood your captive audience will relate to the video you’re forcing them to watch.
Remember, a large factor of a campaigns success is delivering the right message to the right person at the right time.
Upon clicking, be sure to send viewers to a landing page that relates to the video they just watched. Make sure your landing page is simple, branded, and quickly gives them access (via a contact form) to the information, content, gift, etc. that the pre-roll promised them.
THE BOTTOM LINE
Pre-roll video can be highly effective when properly executed. The key is to understand your audience’s behavior in order to create videos that speak to them in a creative and engaging manner.
REAL WORLD TARGETING
|Complimentary Display Ad (Depending On Specific Site)|
|Videos Result Comparisons|
|Disable Poor Performing Videos|
|Geo Fence Targeting|
|Postal Code Targeting|