Once you have your audience’s attention, be clear about next steps and what you want viewers to do
. If you want viewers to go to a special landing page, tell them quickly and concisely explaining why they should want to do it. A great call to action is simply: “Click now to get a free trial.”
Upon clicking, be sure to send viewers to a landing page that relates to the video they just watched. Make sure your landing page is simple, branded, and quickly gives them access (via a contact form) to the information, content, gift, etc. that the pre-roll promised them.