None of the following technologies are used to identify individual people. Rather, they are used to uniquely identify a device or a browser within a certain level of confidence that enables 1 Market Media to serve more relevant ads and / or custom content.
We set our browser cookies to expire after two years. The cookie expiration date will be updated each time a browser requests resources from our server. Device level segment data inside the cookie may be retained for the lifetime of the cookie, in the cookie, however data stored inside the cookie is aged, and often will be deleted in a period of hours or days. We collect Non-PII segmentation data (data which cannot reasonably be used to identify an individual) in server log files. These logs are processed daily for aggregated ad delivery and reporting summaries. The data in the log files cannot be tied to specific browsers. The summarized reports are kept indefinitely.
If you are concerned about cookies, it is possible to turn them off in your web browser preferences. However, please be aware that by disabling cookies, your web surfing experience will be degraded.
We may use IP (internet protocol) addresses to undertake aggregate browser statistics, determine the approximate location of browsers, diagnose problems with our servers, and optimize and administer our services.
We may track and analyze Non-PII usage and browsing patterns of visitors to customer’s websites to provide our advertisers with more targeted advertising opportunities and to help users see advertising that is most likely to interest them. We may also use this information to assist our customers in presenting customized and more relevant content.
Statistical IDs are created via an algorithm using non-personally identifiable and pseudonymous information about a computer or device. The information used may include the operating system, user-agent string, Web browser, approximate location, installed fonts, and similar information. This information makes your computer or device distinct enough for our systems to determine within a reasonable probability that they are encountering the same computer or device. These IDs are not used to target advertisements, and are only used for campaign analytics and reporting purposes. It should be noted that browser controls do not affect statistical IDs. Statistical IDs rapidly become obsolete, and generally lose their linkage to a distinct device in less than one month.
Third Party Data